How the UK Government Makes Self-Service Super Easy


What can a SaaS tech company learn from a government website? A lot, apparently.

The UK Government Digital Service has won awards for their website’s ease of use. Sticking firmly to their 7 principles of good design, they’ve created an informative site that helps even the tech-illiterate find help. Because according to them: “You shouldn’t have to understand how government works to be able to interact with it.”

We’ve taken the tour, and pulled out the best ideas you can apply to your own self service website. Check out the SlideShare below to join our trip down the rabbit hole into a magical government support journey.

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About the author
Sarah Chambers

Sarah is a Kayako alumni. She is passionate about keeping customers loyal through amazing customer service. Outside of customer service, Sarah is a yoga teacher, self-diagnosed Twitter junkie.

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