Marketing, sales, and human resources teams all build department processes around a funnel. Marketing and sales funnels strive to turn leads to customers, human resources funnels guide applicants through to becoming employees.
This model can be useful in support, too. Support funnels guide new customers to success and brand loyalty through self-service, quick resolutions, and high-value interactions.
Using a funnel approach can ensure that you’re providing the right service to the right customer at the right time.