This social support metric looks at how many positive mentions or reviews your company has received on social media.
Word of mouth is an effective lead generation source. If a customer publicly praises your company, it might encourage their own followers to check out your service or product.
You can use this metric track increases in positive mentions to see if any new initiatives have led to more positive feedback.
When you use social media platforms to communicate with customers, you’re using social CRM. Social CRM is also a way to listen to your customers and keep an eye on how they praise or criticize you online.