This metric looks at which articles are viewed each time someone visits your knowledge base. You can use this data to track visitor behavior. You can see whether certain articles are viewed more frequently than others, which ones are viewed in succession, and which ones aren’t viewed at all.
This information gives you clues as to what information customers need and which articles could be improved.
For instance, if you find that customers are viewing certain knowledge base articles frequently but you’re still receiving lots of calls or emails about those topics, you should think about updating those articles.