Collecting customer insight is like an eye-opening piece of wisdom or conclusion. Insight is gleaned from extensive company research into customers’ experiences, preferences and behaviors that is used to make decisions. Having true knowledge of who your customers are and a deep understanding of the market you’re in.
Insights are gathered, for example, through outreach calls and surveys that ask customers what their biggest frustrations are with your products, what improvements they’d most like to see and how products are meeting their needs.
Understanding customer insights beyond just knowing the hard numbers can make or break your strategic initiatives and decision-making processes.