Professional organizations and trade groups put out codes of practice to dictate how their members should do business. Though they’re not as strict as say, government policies, not adhering to a code of practice can mean your company gets kicked out of an association or loses an accreditation.
In customer support, codes of practice dictate how customers should be treated, how companies should respond to complaints, and how customers can contact businesses.
By agreeing to adhere to a code of practice from a professional organization and perhaps displaying that your business has accreditation or is a member of a group, your company makes a promise to its users that it will follow that group’s code of practice.
For example, to receive Better Business Bureau accreditation in the U.S., companies promise to be transparent about how customers can contact the business and to clearly publish return policies, warranty information, and terms and conditions.