Brand Advocate

What is a brand advocate?

These are your biggest fans — the customers who talk up your products to friends and family members and help you get powerful word of mouth advertising.

Companies may pay or recruit people to act as brand advocates for them, but providing excellent customer service can do the trick too. This is because brand advocacy starts from the first interaction a customer has with a company, then every interaction after that.

When customers have overwhelmingly positive interactions with your brand and people, companies create opportunities to create brand advocates.

Still unsure?

Read more on the differences between brand advocacy and customer advocates.