API

What is API?

Think of Application Program Interfaces (APIs) like toolboxes. They’re sets of different commands, codes, and protocols used to build software applications and make applications talk to each other. We can’t see them, but they’re there in the background of everything we do on a computer.

API stands for application programming interface. As it’s a rather complicated concept, let’s break it down by looking at each of its parts.

  • Application: If you have an iPhone, you are well acquainted with what applications are, i.e., contacts, games, calendar, social media and other software that we use every day.

  • Programming: Programming is what our engineers do all the day and to make our lives so much easier.

  • Interface: An interface is a common boundary shared by two or more applications or programs that allow communication with one another.

In the simplest terms, APIs is a set of methods that govern how one application can talk to another.

One of the biggest challenges many companies are facing in today’s world is developing their services to work across all the different platforms their customers are using, from Androids, iPhones, websites, social networks etc. To help with these challenges, and to reduce development costs, while improving the experience for your customers too, you need to use APIs.

APIs have become extremely important in today’s digitally connected environment. APIs are used to accelerate multi-channel strategies, improve internal processes, and build consistent, cross-channel customer experiences.